Beauty is seen in the eyes of the newspaper
holder... magazine reader... television viewer... web surfer...
celebrity watcher...
A honed nose for news can
scent out a good story ensuring the consistent media coverage
necessary to get a leg up on the competition! -
Carol A. Ientile
We serve as our clients' communications hub, working from the epicenter of
New York City -- the focal point of where the national media works and where
minute-by-minute decisions for press coverage sometimes depend on getting a
product or an idea to an editor or producer instantaneously.
Our contacts and long-standing relationships with the media are impeccable. Our ability to know
our clients' products inside and out and pitch educated story ideas and
placement suggestions to the press, guarantees full-frontal coverage - not just
product mentions. Our positioning most often guarantees coveted product
photography to drive our clients branding and editorial message.
Our extensive background, expertise and knowledge in the beauty, fashion, wellness,
environmental and consumer lifestyle arenas position us as respected
educators and product/service specialists.